J.C. Le Roux, South Africa’s leading sparkling wine brand, has been lauded with Superbrand status, which identifies and pays tribute to exceptional brands from all over the world. Superbrands which began in the UK 16 years ago and now operates in 82 countries across the globe, is the world’s leading independent arbiter of brands.  

The House of J.C. Le Roux, South Africa’s first cellar dedicated exclusively to the craft of making sparkling wine, is acclaimed for its passion, craftsmanship and expertise to make the finest vintage Méthode Cap Classiques in the time-honoured French style, and fun loving bubblies to suit every palate.  

Superbrands provides an independent assessment, by voluntary councils comprising luminaries from the marketing and communications industries, identifying those brands that form the ‘top 20%’ of brands operating in that country. It is assessed on the criteria of market dominance, longevity, goodwill, customer loyalty and overall market acceptance. 

All Superbrands are listed annually in a prestigious coffee table book which is delivered to the country’s top 1 200 CEO’s, and is available in the lobbies of 4 and 5 star hotels as well as airport business lounges and is sent to relevant educational institutions, international trade & investment offices and Superbrands offices around the world.  

Superbrands will be available in February 2010 where all the top brands across the country can be seen.